MUSE Gold

2022

RavenByre (name)

Entrant Company

tungsten branding

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

RavenByre

Country / Region

United States

RavenByre is the verbal representation of the physical landmark of a black barn, restated in an elegant, branded, and proprietary fashion. “Raven” captures the vivid essence of the color black, while “Byre” borrows from the old English term for barn. Rather than proclaim “black barn” in a literal and descriptive manner, the name RavenByre evokes the mood and intrigue of the brand through subtle and creatively veiled associations.

Credits

Brand Strategist
Elizabeth Hiemtra
Brand Strategist
John Simpson
Creative Director
Phil Davis
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