2022
Entrant Company
Category
Client's Name
Country / Region
“Santiaolun Bathing Beach Park”is a parent-child swimming and playing area in Yunlin which brought wonderful memories to residents since long time ago. But fewer tourists visited there in recent years since it has been lack of renovation and recondition.
After Yunlin county government carried out massive rebuilding to this seashore area, Santiaolun Bathing Beach Park has turned into a modern water park. Through holding a three-week “2022 Yunlin music festival” which contains a serious of theme activities such as music performance of local bands and artists, bikini fashion show and chippendales show, the government has successfully appealed tourists crowded into Sihhu town. And through arranging activities as stand up paddleboarding(SUP), beach volleyball, summer market and children water park, the government has brought economic benefit to local merchants and vendors.
The successful renovation of Santiaolun Bathing Beach Park and the overall marketing campaign not only received favorable comments but also made people see the beauty of the old town again. With Yunlin county government' efforts, Santiaolun was transformed into a major tourist attraction and has been given a second life.
Credits
Entrant Company
Oddinary
Category
Typography - Packaging / Product
Country / Region
India
Entrant Company
Array
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
Canada
Entrant Company
MUCH Agency
Category
Event - Corporate Event
Country / Region
United States
Entrant Company
Younique
Category
Branded Content - Landing Page Content
Country / Region
United States