2022
Entrant Company
Category
Client's Name
Country / Region
“Santiaolun Bathing Beach Park”is a parent-child swimming and playing area in Yunlin which brought wonderful memories to residents since long time ago. But fewer tourists visited there in recent years since it has been lack of renovation and recondition.
After Yunlin county government carried out massive rebuilding to this seashore area, Santiaolun Bathing Beach Park has turned into a modern water park. Through holding a three-week “2022 Yunlin music festival” which contains a serious of theme activities such as music performance of local bands and artists, bikini fashion show and chippendales show, the government has successfully appealed tourists crowded into Sihhu town. And through arranging activities as stand up paddleboarding(SUP), beach volleyball, summer market and children water park, the government has brought economic benefit to local merchants and vendors.
The successful renovation of Santiaolun Bathing Beach Park and the overall marketing campaign not only received favorable comments but also made people see the beauty of the old town again. With Yunlin county government' efforts, Santiaolun was transformed into a major tourist attraction and has been given a second life.
Credits
Entrant Company
Daehong Communications
Category
Advertising - Magazine AD (Campaign)
Country / Region
South Korea
Entrant Company
CHINA HEYDAY CREATIVE(SHANDONG)CO.,LTD.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Nextdoor
Category
Branded Content - Microsite
Country / Region
United States
Entrant Company
Proxima Clinical Research
Category
Website - Branding
Country / Region
United States