MUSE Gold

2022

2022 YUNLIN MUSIC FESTIVAL

Entrant Company

Vision Marketing Co., Ltd.

Category

Event - Music Event

Client's Name

Yunlin County Government

Country / Region

Taiwan

“Santiaolun Bathing Beach Park”is a parent-child swimming and playing area in Yunlin which brought wonderful memories to residents since long time ago. But fewer tourists visited there in recent years since it has been lack of renovation and recondition.
After Yunlin county government carried out massive rebuilding to this seashore area, Santiaolun Bathing Beach Park has turned into a modern water park. Through holding a three-week “2022 Yunlin music festival” which contains a serious of theme activities such as music performance of local bands and artists, bikini fashion show and chippendales show, the government has successfully appealed tourists crowded into Sihhu town. And through arranging activities as stand up paddleboarding(SUP), beach volleyball, summer market and children water park, the government has brought economic benefit to local merchants and vendors.
The successful renovation of Santiaolun Bathing Beach Park and the overall marketing campaign not only received favorable comments but also made people see the beauty of the old town again. With Yunlin county government' efforts, Santiaolun was transformed into a major tourist attraction and has been given a second life.

Credits

Director
Ai-Neng Yang
Executive
Yan-Ting Luo
Designer
Won Ler Ji
Designer
Ta-Wei Huang
More Gold Winners
Video
2022
MUSE Advertising Awards - Health Insurance Can Feel Upside Down

Entrant Company

SRH

Category

Video - Insurance

Country / Region

United States

Strategic Program
2022
MUSE Advertising Awards - Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Strategic Program - Product Launch

Country / Region

United Kingdom

Corporate Identity
2022
MUSE Advertising Awards - Wooman Power
WooManPower Corp.

Entrant Company

Triangler Co., Ltd.

Category

Corporate Identity - Brand Identity

Country / Region

Taiwan

Video
2022
MUSE Advertising Awards - The First Time
Cascade Strategy

Entrant Company

Vidico

Category

Video - Business to Business

Country / Region

Australia