2022
Anterior (logo)
Entrant Company
tungsten branding
Category
Corporate Identity - Logos
Client's Name
Anterior
Country / Region
United States
We created a simple concept for Anterior that takes cues from the intricate detail often seen in the design of watch hands. The icon, though simple, possesses many secrets. It subtly alludes to direction, reflection, and luxury while maintaining a simple and modest visual presence. The reflective element also houses in its negative space what appears to be a gem, conveying a sense of quality and luxury. The sans-serif typeface was chosen for its angular qualities and its ability to deliver a feeling of precision.
Credits
Entrant Company
Stray Media Group
Category
Publication - Magazine
Country / Region
United States
Entrant Company
International Monetary Fund
Category
Video - Educational
Country / Region
United States
Entrant Company
Xi'an yuyuntu Enterprise Culture Communication Co., Ltd
Category
Event - Event / Other___
Country / Region
China
Entrant Company
AARP
Category
Corporate Identity - Brand Identity
Country / Region
United States