2022
Anterior (logo)
Entrant
tungsten branding
Category
Corporate Identity - Logos
Client's Name
Anterior
Country / Region
United States
Gallery
About The Entry
We created a simple concept for Anterior that takes cues from the intricate detail often seen in the design of watch hands. The icon, though simple, possesses many secrets. It subtly alludes to direction, reflection, and luxury while maintaining a simple and modest visual presence. The reflective element also houses in its negative space what appears to be a gem, conveying a sense of quality and luxury. The sans-serif typeface was chosen for its angular qualities and its ability to deliver a feeling of precision.
Credits
Entrant
University of Nebraska–Lincoln
Category
Video - School / Universities
Country / Region
United States
Entrant
Imarc
Category
Website - Business to Business
Country / Region
United States
Entrant
DeVito/Verdi
Category
Advertising - Magazine AD (Campaign)
Country / Region
United States
Entrant
Arketi Group
Category
Website - Associations
Country / Region
United States