MUSE Silver

United States

2022

Commaris (name)

Entrant Company

tungsten branding

Category

Corporate Identity

Client's Name

Commaris

Sub-Category

Corporate Identity / Other___

Commaris has the “ishness” of all things commerce and commercial. It speaks to commercial-grade quality, excellence, and innovation. The “comm” prefix speaks to attributes such as commitment, communication, and command/control, while the embedded “air” sound underscores Commaris’ place in the aeronautics industry. Commaris sounds proactive, progressive, and professional. The various morphemes allow Commaris to pivot and message multiple themes and benefits. Commaris is commercial grade aviation designed through excellence.

Credits

Creative Director
Phil Davis
Brand Strategist
John Simpson
Brand Strategist
Elizabeth Hiemstra
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