MUSE Silver


Manulife Journeys: Francesco's Journey

Entrant Company



Video - Insurance

Client's Name


Country / Region

Hong Kong S.A.R., China

Manulife were looking to create a new visual storytelling series that would help them create a unique platform that would enable the sharing of engaging real stories from individuals from all levels of the organisation around Asia and eventually the world.

Collaborating with the creatives at APV, they created a new on going content series called: Manulife Journeys.

The series would not only celebrate the life experiences of individuals within the business through emotional video stories that shared their journey up to and while working at Manulife, but it would also demonstrate the emotional intelligence, resilience and complexity of the brand itself.

By understanding the people within Manulife and their stories, we understand Manulife and how the organisation is able to better serve its customers and deliver superior outcomes where decisions are made easier and lives are made better.

The concept behind Manulife Journeys was to create internal stories that could also be shared externally.

That would be just as interesting to employees and those within the organisation as those outside of it.

In this episode of Manulife Journey's we meet Francesco Lagutaine — Chief Marketing and Experience Design Officer - Asia at Manulife.

Every day, Manulife celebrates their people and the noble work they do for their customers.

In this new Manulife Journeys series, they focus on a few of the many inspirational people they are fortunate enough to work with who dare to share their humanity.

This is Francesco’s journey.

This film is the first episode in the series and was used as test pilot for the series.

Due to its response more episodes were commissioned and Manulife Journey’s has become a regular content series.

The film was shot on location in Hong Kong, with creative development and final post-production also taking place in Hong Kong.

It was one of the many projects undertaken by APV and Manulife during the COVID Pandemic that was shot safely using COVID production safety protocols.


Creative Director/APV
Thomas J Elliott
Executive Producer/Manulife
David Norris
Head of Production/APV
Maggie Choy
Camera Assistant/APV
Mun Yee Shum
Mark Erder
Executive Producer/APV
Daniel Clarke
Production Coordinator/APV
Helen Wong
Production Manager/APV
Roxanne Hui
Office Manager/APV
Margarent Cheng
Finance Manager/APV
Ben Chang
Managing Director/APV
Angela Cheung
Series Producer/Manulife
Cal Wong
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