2022
Entrant Company
Category
Client's Name
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The full version of this project is a book design of over 400 pages.
The purpose of this project is to extract the text on the label and redesign it in a new context. More importance is given to the typographic positions on how we can play with type and organic abstract strokes in a more dynamic way.
The project is divided into 5 steps and each step pushes the complexity of the design to a new level. I choose Campbell’s Well Yes Roasted Chicken with Rice wrapper as my type composition study project. For these steps, I am allowed to use type only but with different sizes, weights, and assistant elements like lines. I have used Helvetica & Adobe Garamond as my major typeface.
Credits
Entrant Company
HABUTA MALAYSIA
Category
Marketing & Promotional - Marketing Item / Other___
Country / Region
Malaysia
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Kim Brattain Media
Category
Video - Budget below $3000
Country / Region
United States
Entrant Company
Tipr.
Category
App - Business
Country / Region
United States
Entrant Company
Lounge Group
Category
Video - TV Ad
Country / Region
Hungary