2022

Campbell's Wrapper_Typographic Voice & Narrative Experiment

Entrant Company

Savannah College of Art and Design

Category

Typography - Printed Materials

Client's Name

CAMPBELL'S

Country / Region

United States

The full version of this project is a book design of over 400 pages.
The purpose of this project is to extract the text on the label and redesign it in a new context. More importance is given to the typographic positions on how we can play with type and organic abstract strokes in a more dynamic way.
The project is divided into 5 steps and each step pushes the complexity of the design to a new level. I choose Campbell’s Well Yes Roasted Chicken with Rice wrapper as my type composition study project. For these steps, I am allowed to use type only but with different sizes, weights, and assistant elements like lines. I have used Helvetica & Adobe Garamond as my major typeface.