2022
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The core concept of the visual theme is "City as Home". The circle symbolizes the sunrise of Alishan outside the silhouette of the mountain. It jumps and transforms into people living in Chiayi City. The boundaries of the city are integrated and intertwined, and the relationship between the city and the people is integrated into one, just like the image of the city to the home, and uses the changes of light and shadow to subtly reflect the sense of time and transformation of the city, reflecting the slow pace of Chiayi.
The pace of life in Chiayi City is the scale of home. From the silhouette of the sunrise in Alishan in the distance to the urban settlements and the lives of ordinary people, the color blocks are combined with the dynamic and ingenious use to create a multi-dimensional sense of space. It symbolizes seeing the unique aspects of Chiayi from different angles, and at the same time, the interlaced perspectives of the boundless space bring out the image that Chiayi is both a city and a home. ; has become home.
Credits
Entrant Company
Work & Co
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Website - Retail
Country / Region
United States
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Historic Agency
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Publication - Book
Country / Region
United States
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Innisfree Hotels
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Video - Restaurant
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United States
Entrant Company
Kre8ive Partners
Category
Advertising - Point of Purchase
Country / Region
United Kingdom