MUSE Silver

2022

Unicorn Taco Rebrand

Entrant Company

Freelance

Category

Experiential & Immersive - Experiential & Immersive / Other___

Client's Name

Country / Region

United States

This is an experimental project in my design studio. Unicorn is a taco brand that has an identity with lively, unique, and full of unexpected surprises based on school life. The project featured naming, logo design, color palette, illustrations, packaging and menu designs, and other various applications including loyalty card, balloon, badges, stickers, taco truck graphics, apron, and tape designs.
The identity comprises two unique characters which take center stage on the shape of patches, and a brand language featuring bold typography and vibrant colors. I took the simple semi-circle shape to represent a taco. I then separated the name into two parts. "Uni" implies universities which means the truck is always parking in front of the university; "Corn" refers to the contents of the taco. I came up with an idea to use an inverted exclamation mark for the "I" in unicorn, which brings to mind Spanish punctuation and then links the idea of the name to the product, which is of Spanish origin. Note the inclusion of the following imagery to encompass and highlight the university environment, which was the target audience for this promotion: the appearance of numerous badges everywhere; the style of the menu looks like a timetable; the names of the menu items, such as "All-Nighters", are all terms associated with school life.

More Silver Winners
Branded Content
2022
MUSE Advertising Awards - Neurocognitive Evaluation Panel Video Script

Entrant Company

Quill & Ink

Category

Branded Content - Healthcare & Pharma

Country / Region

United States

Publication
2022
MUSE Advertising Awards - GELECEK ICIN GECMISI OKUMAK: PANDEMIK NOTLAR
Umit Kartoglu and Ozlem Kayim Yildiz

Entrant Company

Extensio et Progressio SARL

Category

Publication - Book

Country / Region

Switzerland

Video
2022
MUSE Advertising Awards - Oh Yuk Explainer

Entrant Company

Oh Yuk

Category

Video - Animation

Country / Region

United States

Outdoor Advertising
2022
MUSE Advertising Awards - ALTAR: An Experimental Satellite Gallery

Entrant Company

Mattress Factory Contemporary Art Museum

Category

Outdoor Advertising - Outdoor Advertising / Other___

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy