MUSE Silver

2022

Be As Gentle As A Breeze

Entrant Company

hufax arts / FJCU

Category

Outdoor Advertising - Outdoor Advertising / Other___

Client's Name

Center for the Arts Fu Jen Catholic University

Country / Region

Taiwan

If the artworks of Yuyu Yang are as free as the wind, where is the wind? And what color is the wind?

We want to say that the wind, in every place, the wind is always colorful. This is the concept that we want to interpret the work with visual design.



How to plan and design an outdoor key visual for an exhibition of works by a famous three-dimensional sculptor with a low budget?



Master Yang is an internationally renowned Taiwanese sculptor. Fu Jen Catholic University held an exhibition of his representative works on campus during its 60th anniversary. Therefore, we accepted the commission of the Art Center to design the poster.



Because it is based on the work of Master Yang, we deliberately use the wind character in his Chinese name as the starting point of the concept, so that the feeling that viewers get when viewing his work is as pleasing and infinitely beautiful as a breeze.



What's more, we deliver the most breezy and dynamic three-dimensional artistic visual effects using the simplest concepts within the school's minimal budget.

Credits

Hufax Arts
Fa-Hsiang Hu
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