MUSE Gold

2022

Fire Songs

Entrant Company

Zulu Alpha Kilo

Category

Video - Music Video

Client's Name

Girl Guides of Canada

Country / Region

Canada

A new series of “Fire Songs” created for Girl Guides of Canada: classic campfire sing-along songs transformed into anthems that celebrate the fiery spirit of girls.



Each well-known tune ¬was updated with new lyrics reflecting the confidence, power and mutual support girls find among each other at Girl Guides. The tracks feature music rewritten to capture the unignorable attitude of girls today, and vocals recorded by a group of real girls who also performed in a series of music videos bringing the Fire Songs to life.

Credits

Media Team / OMD
Michelle Jairam, Cobi Grein, Natasha Cappelli, Alessia Bolzon
Clients / Girl Guides of Canada
Jill Zelmanovits, Andrea MacBeth, Heather Palm, Heather Auden, Joy Jochico
Producers / Zulu Alpha Kilo
Elvira Labate, Tim Lynch, Revital Grunberg
Planning Team / Zulu Alpha Kilo
Heather Segal, Sean Bell, Shaunagh Farrelly
Account Team / Zulu Alpha Kilo
Alexa Macdonald, Kara Oddi, Alyssa Guttman
Designer / Zulu Alpha Kilo
Crystal Huang
Design Director / Zulu Alpha Kilo
Dejan Djuric
Writer / Zulu Alpha Kilo
Julia Forrester
Art Director / Zulu Alpha Kilo
Sarah Quinto
Executive Creative Director / Zulu Alpha Kilo
Brian Murray
Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
More Gold Winners
2022
MUSE Advertising Awards - DAZZLE GIFT
ART PARK

Entrant Company

BLUBLU IMMERSIVE

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

China

2022
MUSE Advertising Awards - RollTrac: Bring it On

Entrant Company

Gravity Global

Category

Integrated Marketing - Integrated Marketing / Other___

Country / Region

United Kingdom

2022
MUSE Advertising Awards - Race To Zero
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Financial Services

Country / Region

United Kingdom

2022
MUSE Advertising Awards - NAR by the Numbers 2021 Booklet
National Association of REALTORS®

Entrant Company

NATIONAL ASSOCIATION OF REALTORS®

Category

Marketing & Promotional - Brochure

Country / Region

United States