MUSE Gold

Canada

2022

Fire Songs

Entrant Company

Zulu Alpha Kilo

Category

Video

Client's Name

Girl Guides of Canada

Sub-Category

Music Video

A new series of “Fire Songs” created for Girl Guides of Canada: classic campfire sing-along songs transformed into anthems that celebrate the fiery spirit of girls. Each well-known tune ¬was updated with new lyrics reflecting the confidence, power and mutual support girls find among each other at Girl Guides. The tracks feature music rewritten to capture the unignorable attitude of girls today, and vocals recorded by a group of real girls who also performed in a series of music videos bringing the Fire Songs to life.

Credits

Chief Creative Officer / Zulu Alpha Kilo
Zak Mroueh
Executive Creative Director / Zulu Alpha Kilo
Brian Murray
Art Director / Zulu Alpha Kilo
Sarah Quinto
Writer / Zulu Alpha Kilo
Julia Forrester
Design Director / Zulu Alpha Kilo
Dejan Djuric
Designer / Zulu Alpha Kilo
Crystal Huang
Account Team / Zulu Alpha Kilo
Alexa Macdonald, Kara Oddi, Alyssa Guttman
Planning Team / Zulu Alpha Kilo
Heather Segal, Sean Bell, Shaunagh Farrelly
Producers / Zulu Alpha Kilo
Elvira Labate, Tim Lynch, Revital Grunberg
Clients / Girl Guides of Canada
Jill Zelmanovits, Andrea MacBeth, Heather Palm, Heather Auden, Joy Jochico
Media Team / OMD
Michelle Jairam, Cobi Grein, Natasha Cappelli, Alessia Bolzon
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