MUSE Gold

2022

The Red Desk

Entrant Company

Rocket Central

Category

Social Media - Financial Services

Client's Name

Rocket Central

Country / Region

United States

While YouTube is one of the top online search tools, it didn’t offer the content first-time home buyers needed. That’s where The Red Desk stepped in.

Mortgages are complicated. Between our depth of mortgage industry knowledge and the engaging way we've delivered written content, The Red Desk is a natural extension of our commitment to educate, engage and entertain visitors on topics that help them reach their goals.

This series offers a fresh, new approach to educating viewers about home buying. It meets home buyers where they are (YouTube) and lets them fast forward, rewind and demystify the home buying process so they can enter homeownership with confidence.

First, because mortgages are complicated, we knew we needed a host who could explain the process in a relatable way. We looked for someone who could walk the viewer through mortgage and home buying concepts in a knowledgeable and yet approachable way.



When selecting topics, we really focused on what answers home buyers were searching for. We researched search queries around mortgages to find what people were trying to figure out and used those questions to guide our topics. This ensured we could provide the content potential home buyers needed.



With over 4 million views, 15 million minutes watched and a 60% average view time, The Red Desk has already helped millions of potential homeowners navigate the complexities of homeownership and will continue to help millions more.

Credits

Miranda Crace
Victoria Araj
Robbie Bailey
Kaitlin Fazio
Jess Koryba
Sarah Henseler
Ryan Dandin
Raquel Escamilla
Joe Zimmer
Catherine King
Kelsey Dahl
Elise Poshadlo
Matt Cardwell
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