2022
Entrant Company
Category
Client's Name
Country / Region
CONTEXT
2021, TikTok is now integrated in most brands communication plans.
But they usually follow the same pattern:
Influencer(s), branded challenge idea or product placement, but at what cost?
Fine if you only care about impressions, but what about community feedback?
BRIEF
Broadcast an esports ad that will appeal to esports fans, without any esports influencers budget, when TikTok offers no esports targeting.
SOLUTION
Create a new kind of TikTok influencers!
By turning video game characters into Strafe esports ambassadors and have them perform the most famous TikTok trends, we ultimately delivered fun & engaging ads that you don’t want to scroll away from.
In other words, we almost created esports TikTok ads, and the community loved it.
Credits
Entrant Company
AARP
Category
Integrated Marketing - COVID-19-Related
Country / Region
United States
Entrant Company
Bad Penny Factory
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
WHM Creative
Category
Event - Virtual Event
Country / Region
United States