MUSE Silver

2022

Almost a TikTok Ad

Entrant Company

Hurrah.group

Category

Social Media - TikTok Page

Client's Name

Strafe Esports

Country / Region

France

CONTEXT



2021, TikTok is now integrated in most brands communication plans.

But they usually follow the same pattern:

Influencer(s), branded challenge idea or product placement, but at what cost?

Fine if you only care about impressions, but what about community feedback?



BRIEF

Broadcast an esports ad that will appeal to esports fans, without any esports influencers budget, when TikTok offers no esports targeting.



SOLUTION

Create a new kind of TikTok influencers!

By turning video game characters into Strafe esports ambassadors and have them perform the most famous TikTok trends, we ultimately delivered fun & engaging ads that you don’t want to scroll away from.

In other words, we almost created esports TikTok ads, and the community loved it.

Credits

Media Planner / Hurrah.media
Cyril Etienne
Marketing Director / Strafe Esports
Vilhelm von Sydow
Copywriter / Hurrah.agency
Clément Debruyne
Art Director / Hurrah.agency
Julien Bogino
Motion Designer / Hurrah.studio
Corentin Petit
CEO / Hurrah.group
Mathieu Lacrouts
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