Getcontact Indonesia Campaign

Getcontact is a call verification and spam protection service dedicated to protecting
the safety of our users. It eliminates uncertainties behind unknown numbers and
detected spams/frauds. Many mobile phone users have been facing challenges due
to these unwanted calls which cause annoyance in their daily lives.
Our campaign started out with the motto “know who is calling you before saying hello
(Ketahui Siapa Sebelum Sapa)” as it can always be a fraud call from some person
who tries to scam you. Those who make such calls often come up with a good story
such as a fake accident scenario that has happened to your child. This is one of the
most common fraud ways in Indonesia, that is, asking money for an emergency case.
The frequency of unwanted spam calls in Indonesia is such an annoyance that it
often makes Indonesians be suspicious about each call that comes from an unknown
number. Based on this fact, we created a sarcastic point of view and focused on the
fact that Getcontact helps Indonesians identify spam callers before they answer the
phone. In the commercial video, an ordinary mom gets an unknown spam call, but
thanks to Getcontact, she already knows who is calling before saying hello and does
not get convinced of the story that she is told. Quite the contrary, she makes fun of
the callers exaggeratedly and surprises them.
The campaign was launched in March 2020 simultaneously on all national TV
channels and digital platforms, and we promoted the campaign motto with local
influencers as well. As result of campaign, our campaign videos got lots of positive
feedback from Indonesians on each platform. People shared their own stories with us
online about how they and other people around them avoided being scammed on a
phone call. Furthermore, our campaign video got viral on TikTok and people
organically made more than 16,000 videos using the campaign voiceover. With this
campaign, we have shown that thanks to Getcontact, Indonesians get the upper
hand to decide who to connect with and say, “no more spam calls”!