MUSE Gold

2022

Getcontact Indonesia Campaign

Entrant Company

Getcontact

Category

Video - Viral

Client's Name

Getcontact Indonesia Campaign “Know who is calling you before saying hello”

Country / Region

Portugal

Getcontact is a call verification and spam protection service dedicated to protecting

the safety of our users. It eliminates uncertainties behind unknown numbers and

detected spams/frauds. Many mobile phone users have been facing challenges due

to these unwanted calls which cause annoyance in their daily lives.

Our campaign started out with the motto “know who is calling you before saying hello

(Ketahui Siapa Sebelum Sapa)” as it can always be a fraud call from some person

who tries to scam you. Those who make such calls often come up with a good story

such as a fake accident scenario that has happened to your child. This is one of the

most common fraud ways in Indonesia, that is, asking money for an emergency case.

The frequency of unwanted spam calls in Indonesia is such an annoyance that it

often makes Indonesians be suspicious about each call that comes from an unknown

number. Based on this fact, we created a sarcastic point of view and focused on the

fact that Getcontact helps Indonesians identify spam callers before they answer the

phone. In the commercial video, an ordinary mom gets an unknown spam call, but

thanks to Getcontact, she already knows who is calling before saying hello and does

not get convinced of the story that she is told. Quite the contrary, she makes fun of

the callers exaggeratedly and surprises them.

The campaign was launched in March 2020 simultaneously on all national TV

channels and digital platforms, and we promoted the campaign motto with local

influencers as well. As result of campaign, our campaign videos got lots of positive

feedback from Indonesians on each platform. People shared their own stories with us

online about how they and other people around them avoided being scammed on a

phone call. Furthermore, our campaign video got viral on TikTok and people

organically made more than 16,000 videos using the campaign voiceover. With this

campaign, we have shown that thanks to Getcontact, Indonesians get the upper

hand to decide who to connect with and say, “no more spam calls”!





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