MUSE Gold

2022

Clarks and New York, Soles of the City

Entrant Company

Clarks Originals

Category

Video - Lifestyle

Client's Name

Clarks

Country / Region

United Kingdom

- Clarks are educating their existing audience and broadening their market demographic, by highlighting the rich relationship between the brand’s iconic Wallabee and the cultural fabric creatives who are representing the brand still today in New York. Creating educational and engaging content from the heart of New York, brought to life by a talented team of local crew with a genuine passion for the brand. In order to platform the Wallabee and tell the story of how the classic Clarks style became synonymous with hip-hop in its most formative era. Part of the soul of New York, 'Soles of the City' doesn’t just tell story of the history of Clarks in New York, it creates an experience that feels authentic and engaging. Sharing personal stories about the brand in an imaginative and contemporary way. Clarks explore how a shoe brand from rural Somerset has been adopted by New York as an iconic symbol of hip-hop culture, through memories shared by legendary artists and creatives themselves. Working with legendary names in hip-hop, (to name a few, Ghostface Killah, Raekwon and Jadakiss) was a privilege. These artists have paved the way for Clarks in New York culture, allowing the brand to deliver a piece of cultural history. Being at the heart of the story of Clarks & New York with a team of passionate individuals has ensured this story is delivered in the most authentic and engaging way. This documentary is a testament to cross cultural team work and a meeting of many different, relevant creative perspectives.

Credits

Director
Set Free Richarson
Executive Producer
James Frapwell
Executive Producer, Noledge Productions
Phil Cho
Clarks Producer
Tara McRae
Clarks Producer
Emily Barratt
Clarks Producer
Lewis Clarke
Producer
Gabrielle Brattole
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