The Story of Hope

We employed storytelling as the strategy and were inspired by a true story to make our story more effective. To identify our product with the concept of hope, we used the story of a girl who became a symbol of hope. With our team of illustrators, writers, video editors and software developers, we created an in-depth and interactive video experience that invites physicians to interact with its different technology. We conveyed the concept of hope, which is our product message to the physicians, through the story of Sadako who is the symbol of the crane bird legend, with a 3D comic-like video prepared using parallax technology. While providing depth, dynamism and flow with interactivity, we enriched our story with sound effects that increase the perception of the reality. We evoked Sadako's story, which is the past, with the comic-like style, and we referred to the innovation of our product with the 3D feel. The project was carried out during the pandemic and it reached 1300 physicians, 300 of whom were gastroenterology specialists and 1000 were infectious diseases specialists, in a short time like one month. We told the physicians about our product through Sadako's story in 780 one-to-one visits. 520 physicians who visited our website experienced this special event at home. The satisfaction survey result with a rate of 96% which was made to the field team was the biggest indicator of the success of the project.