MUSE Silver

2022

Telemedicine For Pets: How It Works

Entrant Company

Inseev Interactive

Category

Typography - Digital

Client's Name

Dutch

Country / Region

United States

This guide "Telemedicine For Pets: How It Works", was created as a comprehensive guide to assist pet owners in making educated decisions about the wellness of their furry friends. Social shifts during COVID-19 caused a number of pet owners to consider telemedicine as an alternative to traditional veterinary care. As a result, resources and information regarding telemedicine care for pets increased in demand.



We created this post with an eye-catching intro section to cover key takeaways. This above the fold format helps to quickly and succinctly present key takeaways from the full post. An interactive table of contents to the top right of the page guides readers through the main topics of the post with varying text and arrows to easily distinguish copy for users.



An additional table of contents featured in the middle of the text following the intro section, reiterates the main table of contents with H2 sections added. Main sections from the table of contents are used in large and varying font from the body of the text. Graphics with additional text and related icons are incorporated throughout the post to reiterate and highlight important sections of text.



Bold text and bulleted lists are used to summarize benefits and limitations of remote vet care and issues that veterinary telemedicine providers can address. The copy is reviewed by Dr. Brian Evans, Clinical Director of Dutch and owner of Coastal Animal Hospital. This peer reviewed article features a split text box to reinforce the expert advice from Dr. Evans. A reference used from the Journal of the American Veterinary Medical Association is featured at the very bottom of the post.



The digital typography aspects of this post helped to break up the 1850+ words of text to create an engaging article with easy to identify key points and resources.

Credits

Content Strategist - Inseev Interactive
Sophie Sirois
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