I’m Here

As the pandemic wore on and we all adjusted to a new and challenging normal, it became clear to Children’s Wisconsin that parents needed a message of reassurance. Parents will always be there for their kids, and Children’s Wisconsin wants them to know they don’t have to do it alone. In an ever changing world, Children's Wisconsin will always be a trusted partner in the health and well-being of your kids, whatever comes their way.

“I’m Here” shows scenes of everyday life, of parents supporting, nurturing, and comforting their kids during anxious or difficult times. We wanted to make the connection between the love and care that parents have for their kids and the care that Children’s Wisconsin provides for all kids. From cyberbullying to health equity and inclusion, Children’s Wisconsin is always there to help parents care for their kids’ physical, social, and mental well-being.

It’s easy to say that “we take care of kids” or “we’re really good at taking care of kids”. We wanted to create an ad that stood out from the sea of sameness and delivered a message of strength and support through authentic moments and an emotional impact.