2022
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The Glebe is a limited collection of nine discrete, private residences at the heart of fashionable old Chelsea in central London. Comprising an exclusive collection of six apartments, two villas designed by Philip Gumudjian and a remarkable duplex penthouse, all set in private, landscaped gardens. Socrates were appointed to develop a series of films, providing an overview of the style and passionate attention to detail throughout each residence.
Decorated and furnished by internationally celebrated interior designers, the film brief was to evangelise the exceptional quality, showing glimpses of all homes and concentrating on details rather than the whole space. The objective was to elicit curiosity and not decisions. As part of the ‘Glimpses of the Glebe’ film collection, ‘The Party’ is a disjointed narrative showcasing the different spaces, including three swimming pools, two spas and numerous living rooms and bathrooms. It culminates in showing a dining room that sits 24, and was sent to those enquiring from around the world. A teaser to deliver an overall impression of the genuinely unique nature of The Glebe – arguably the best of its kind in London.
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Broth
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Integrated Marketing - Internal Campaign
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United States
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Treefort Media
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Branded Content - Content / Promotion
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United States
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KLDesign
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Corporate Identity - Logos
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China
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Something Big
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Branded Content - Content / Promotion
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United Kingdom