MUSE Platinum

2022

Cinterra

Entrant Company

Leona Design Pty Ltd.

Category

Corporate Identity - Brand Identity

Client's Name

Cinterra

Country / Region

Australia

Cinterra is an international crystal and accessories brand. They aim to bring energy, love and encouragement through the natural crystals. This brand wants to let people know how powerful and unique they are and creates a better and lovelier society, so some part of their income will be donated to international charities.



The logo is elegant, luxurious and exquisite, and it is created and designed by nature, the ocean, earth, galaxy, and heart. Crystal is a mighty creation that is created by the nature on the earth, and it usually has different shapes and looks, so the logo is used geometric lines and shapes to design and combine these elements. Using the radial layout to design the logo presents bloom, which is also like releasing formidable energy. The Basic shape is a hexagon as the number six in Asian culture means luck and it also means metaverse, which creates a unique space between reality and fantasy, providing more imagination.



The brand colours are earth tones, which are related to nature and create a warm and mature atmosphere. Also, all colors are low saturation, letting the whole brand identity more luxurious and exquisite.



The typeface is designed to have serifs. The serif typeface the atmosphere more refined and memorable. With this logo, the whole brand identity is elegant and striking.

Credits

Design Director
Tzu Jung Kuo
Designer
Hsiao Cheng-Yu
Designer
Chen Jing-Wen
Designer
Jiang Pin-Xuan
Designer
Chia-Yen Hsu
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