MUSE Gold

2022

Guttland.Trails

Entrant Company

ampersand.studio

Category

Website - Tourism

Client's Name

Office Régional du Tourisme Centre/Ouest

Country / Region

Luxembourg

Located right at the heart of Luxembourg, the “Guttland” region is known as a "slow tourism" destination. It boasts amazing scenery and heritage that is just waiting to be discovered.

The client (Office Régional du Tourisme Centre/Ouest) came up with it’s new project “Guttland.Trails”, which combines Guttland’s most beautiful circular walks under this new label.

To reach the main target group (the “Explorers” - who look for local, real experiences, off the beaten track), we have opted for a keep it simple approach:
the fully responsive website is therefore designed in a simple and easily accessible way, as a scrollable one-pager without any submenus.

Available in 3 languages (german, french, as well as in English), the tone of voice is intentionally kept collegial and relaxed to support the approach.

A typographic hierarchy sets the tone for easy use of the website and readability of the (intentionally) short texts.

A strong color palette comes as an identification tool, which helps the user to connect with the new “Guttland.Trails” brand and it’s website.

To show the uniqueness of the circular walks – with its little ponds, bark mulch paths, the mysterious valleys and numerous narrow wooden bridges – the visual language of the website-photos is a quite important part.
The photos should be perceived as an invitation to discover those unspoilt forests.

Credits

Creative Director / ampersand.studio
Guido Kröger
Project management
Mireille Scheid
More Gold Winners
Student Submission
2022
MUSE Advertising Awards - MASH
School of Ambassadors of Moscow

Entrant Company

Tanya Dunaeva

Category

Student Submission - Student Typography (NEW)

Country / Region

Russia

Strategic Program
2022
MUSE Advertising Awards - Pony Malta - SHE FC

Entrant Company

Anheuser-Busch InBev

Category

Strategic Program - Comm / Marketing Campaign

Country / Region

United States

Video
2022
MUSE Advertising Awards - Strangers in Boxes
Skoll Foundation

Entrant Company

Skoll Foundation

Category

Video - COVID-19-Related

Country / Region

United States

Website
2022
MUSE Advertising Awards - Boardroom Journal

Entrant Company

Oliver Wyman

Category

Website - Magazine

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy