2022

Life is Better | 2021 Honda CR-V

Entrant

Tier10

Category

Video - TV Ad

Client's Name

Maine Honda Dealers Association

Country / Region

United States

About The Entry

We’ve all done a lot of streaming recently. Get out and about in the 2021 Honda CR-V, built to take you on adventures packed with fun, favorite trails, and s’mores. It doesn’t get any better than this.
We developed the "Life Is Better" campaign series to connect Honda owners and the local area lifestyle that share the same values and core beliefs of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V and identified lifestyle locations that aligned with the model as well.