Once considered a challenger brand, Körber became an almost overnight sensation in the global supply chain market after acquiring 12 supply chain companies with a footprint across six continents. Looking to unite all companies under one brand, Körber needed go-to-market corporate messaging that would translate worldwide and a way to activate it as part of a soft launch at the March 2020 LogiMAT tradeshow in Stuttgart, Germany. To accomplish this, Körber partnered with Arketi Group to develop and launch a campaign involving memorable messaging, thought leadership and creative execution to its employees, prospects and customers. When COVID-19 hit and LogiMAT was cancelled, Körber didn’t miss a beat – the logistics firm worked with Arketi to quickly pivot to an interactive online campaign that introduced Körber as a leader in the global supply chain market. Arketi used customer and competitive research to develop a comprehensive message platform on how to “Conquer Supply Chain Complexity” with Körber, including tagline, elevator pitch, boilerplate and supporting messages. The message platform provided the starting point for a comprehensive sales deck – designed to both reflect Körber’s new message and encourage prospects to talk about their needs. The concise and visually driven presentation told the “why Körber” story. Likewise, Arketi developed and launched a website to announce, share and celebrate Körber’s new brand. Featuring videos, brochures, case studies and infographics, the website guided users through a virtual tour of a brewery to show where Körber solutions fit within the global supply chain and how they help solve for supply chain complexity.
McKinsey Global Publishing
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