2022

Life is Better | 2021 Honda HR-V

Entrant

Tier10

Category

Video - TV Ad

Client's Name

Maine Honda Dealers Association

Country / Region

United States

About The Entry

Tired of the same old thing? You can discover all kinds of new adventures with the 2021 Honda HR-V. As comfortable as it is capable, the HR-V is ready to help you get up, get out, and hit the city.
We developed the "Life Is Better" campaign series to connect Honda owners and the local area lifestyle that share the same values and core beliefs of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda HR-V and identified lifestyle locations that aligned with the model.