MUSE Gold

2022

McKinsey Quarterly

Entrant Company

McKinsey Global Publishing

Category

Publication - Magazine

Client's Name

Country / Region

United States

For 60 years, the McKinsey Quarterly has been the leading source of management information for top business executives. Recently, the top priorities of businesspeople have broadened. They still want to hit financial goals, woo and retain top talent, and run an efficient, innovative organization. Now, however, they are much more involved with stakeholders outside their walls, from NGOs and local governments to the people and environments of the communities where they are located. In 2021, the Quarterly served both the traditional and the more modern needs of executives. In Issue 2, our race package pinpointed ways for companies to develop more diverse workforces. Another package focused on managing stress. In Issue 3, we tackled the oddness of the potential return from remote from several angles, including the hybrid workplace, the need for resilience, and employees’ mental health. In Issue 4, we addressed the trend that most confounded leaders in 2021: Why are employees quitting? It’s been a year of change designed to serve all our readers’ needs. The Quarterly added two new sections: Outlook and Dive In. Outlook uses the power of data viz to bring readers the best McKinsey research. Dive In sends readers beyond our covers, connecting them to more great stories on mckinsey.com. We’ve also dialed up our design and visual storytelling, with bolder covers, features built around data-driven exhibits, and layouts that are clean and inviting. The McKinsey Quarterly may be 60 years old, but it’s fresher than it’s ever been.

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