Rooted

Avalonia Land Conservancy was established in 1968 and maintains miles of trails on more than 4,400 acres in southeastern Connecticut. Not only do their preserves provide habitat for the countless species of birds, pollinators, and wildlife, but they protect local watersheds within the community. Avalonia completed a rebranding initiative in 2018 during their 50th anniversary and now wanted a brand video they could use when meeting new funders, partners, donors, as well as at regional events to increase awareness and help inspire community support and as a digital asset.