MUSE Silver

2022

Teraxxa™ Game Over Arcade

Entrant Company

Groove Jones

Category

Branded Content - Content / Promotion

Client's Name

BASF

Country / Region

United States

Teraxxa™ Game Pits Farmers Against Wireworms In WebGL “Game Over” Experience



BASF’s agency, VMLY&R wanted Groove Jones to help them create an exciting Arcade game and online digital engagement that farmers could play and learn about Teraxxa. They wanted to play off the classic arcade games in the look, feel, and technology for the game. Think Galaga. Centipede. Donkey Kong. Old school 8-bit arcade stuff.



Groove Jones went to work and came up with a game concept where you play as a farmer, sick of his wireworm problem and ready to tackle it head-on. Your weapons are Teraxxa protected seeds. As wireworms crawl from the bottom of the screen, press FIRE to plant a seed above them. Time it right, and as the plant grows, the seed quickly sends out a Teraxxa Seed Treatment protected root that kills any wireworms nearby. Manage your seed supply and the onslaught of wireworms for as long as possible to reach the top of the leaderboard. As you progress in each level, wireworms become faster and more aggressive.



Farmers are directed to play the game at Teraxxa-wins.com to play the game. There they can play the game online using their personal computer or their mobile phone.



When the game starts, and the player can see the hero farmer outside, blue skies and clouds above him. But as the game advances, the sky turns darker, and the onslaught of wireworms advances.



At the end of the game, you can track your scores on the leaderboard. Just add your initials just like you did at the arcade.



We Created Real Classic Arcade Cabinets for OOH Campaign

The client wanted a full-sized classic arcade cabinet that will go on tour and be placed onsite at local feed stores for farmers to play. The arcade cabinet was fabricated using MDF board and was covered by a custom printed vinyl, just like a retro arcade game. The arcade cabinet was built to be placed onsite into feed stores for farmers to play.

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