MUSE Silver

2022

Virtual Volunteers

Entrant Company

AARP

Category

Integrated Marketing - COVID-19-Related

Client's Name

AARP - Engaging Locally

Country / Region

United States

AARP, a nonprofit nonpartisan organization empowering people to choose how they live as they age, relies heavily on volunteers to support the mission. During the Covid-19 pandemic, our mission was to encourage people 50 and older in local and state communities to give back without leaving their homes. The Engaging Locally team worked to create a suite of assets with the message that virtual volunteering is “easier than you think.”

Credits

Senior Brand Strategist
Janet Chichester
Senior Advisor, Community and Communications Strategy
Karin Miller
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