MUSE Gold

2022

CalBlueDream Brand Identity

Entrant Company

H. Design Studio

Category

Corporate Identity - Brand Identity

Client's Name

CalBlueDream

Country / Region

United States

CalBlueDream is a new skincare brand based in California. The brand offers skin, hair, and body care formulations created with meticulous attention to relax, customer experience, and efficacy and sensory pleasure in mind. The logo design shows the atmosphere and environment of California by using outlined symbols in minimalism.



The design of the "teal" color tone represents the products will not only take care of the daylight skincare but also brings a "California" experience in the night. The design emphasizes the relationship between nature and humanity for enhancing the user experience.

Credits

Visual Design
Siqi Wu
Brand Design
Haolai Zhou
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