Profit Hunter: The Tech Lion

The Embraer ‘Profit Hunter’ campaign by Gravity outperformed competitor aircraft manufacturers globally. Giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline

requested the campaign is reproduced on the nose cone of its own aircraft… hitting the front pages of international media. This campaign deserves to win because the multichannel approach was truly connected and as a result outperformed all other manufacturers campaigns – some with 20x the level

of spend. It’s now the industry’s number one talked about favourite globally as well as setting a new performance benchmark. The Tech Lion is just one piece of content that has performed brilliantly.