MUSE Gold

2022

LONG SPAKING | Guangzhou Design Week Immersive Art Show

Entrant Company

CT.LAB

Category

Experiential & Immersive - Exhibition Experience

Client's Name

GUANZHU

Country / Region

China

Guanzhu Tile is a famous Chinese ceramic brand with 28 years of history. During Guangzhou Design Week 2021, CT.LAB and Guanzhu Tile created a cutting-edge immersive digital art show to present the products of “Loong Sparking series” with concept of interpreting the traditional eastern culture. In the event, CT.LAB presented four multimedia works that includes data, media, interaction and space together. The group cleverly combined ancient porcelain art and traditional Chinese elements with novel digital technology. Digital Installation “Soul of the Eastern Kiln” This installation is located at the entrance of the exhibition booth, and its variable visuals attract people to walk inside and experience the furnace transmutation. Through data visualization, the three main elements of pottery making like “water”, “fire” and “clay” are expressed. The data of the furnace transmutation such as the temperature in the kiln and the moisture rate of the ceramic body are extracted to affect the dynamic changes of the image. Situational Experience Installation “The Newborn Treasure” This installation is set in the second experience area of the booth and designed by combining graphene intelligent heating tiles and LED screens. Visitors can sit on the intelligent heating tiles and watch the images of furnace transmutation simulated on the screen, experiencing furnace transmutation from the senses of touch, sight and sound. Interactive Image Installation “Dunhuang Secret Realm” Located in the third experience area of the exhibition, this installation simulates the state of people exploring Dunhuang murals with a searchlight in their hands. When one's touches the wall tile, the image of Dunhuang murals presented on the wall will fly apart or gather together . Image Installation “Loong Sparking Imaging” This installation is located in the center and its appearance, inspired by the deconstruction of the city image. It is formed by the square shapes with LED screen to express Guanzhu develops their products with the idea of cities and the Eastern culture. Through the installation, visitors can see images such as the bathing fire of furnace transmutation and the abstract expression of Dunhuang.

Credits

Migi Wu
Copywriter
Weiming He
Program Development
Yiu Chan
Video Production
Wanjun He
Visual Design
Shiteng Su
Visual Design
Valerie Yu
Experience Design
Louise Lu
Project Manager
Pd Zhang
Design Director
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