MUSE Gold

2022

Balfour Beatty Holiday Village

Entrant Company

Ceros

Category

Website - Construction

Client's Name

Balfour Beatty

Country / Region

United States

Balfour Beatty wanted to make a holiday card that would not only showcase some of their most exciting projects, but also make the reader reflect on ways they can give back to their community. This was a collaboration between Balfour Beatty’s goal of making the user interact with their card to learn more about their company, and Ceros’ expertise in online user behavior. By gamifying the experience for users through a mini game where they looked for presents, the users were able to explore all of the ways the client gave back to their community and highlight key projects.

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