MUSE Gold

2022

The Profit Hunter: The Tech Lion 2020

Entrant Company

Gravity Global

Category

Integrated Marketing - Integrated Marketing Materials

Client's Name

Embraer

Country / Region

United Kingdom

The Embraer ‘Profit Hunter’ campaign by Gravity outperformed competitor aircraft manufacturers globally.

Giving the brand fame in the largest markets of the US to places where the brand has little awareness like Kazakhstan and successfully selling to these markets. In Kazakhstan the airline requested the campaign is reproduced on the nose cone of its own aircraft… hitting the front pages of international media This campaign deserves to win because the multichannel approach was truly connected and as a result outperformed all other manufacturers campaigns – some with 20x the level of spend. It’s now the industry’s number one talked about favourite globally as well as setting a new performance

benchmark.

Credits

All @ Gravity Global
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