2022
Entrant Company
Category
Client's Name
Country / Region
Our Challenge: As a pioneer in the world of parenteral nutrition (PN), branding Fresenius Kabi's family of parenteral nutrition products "innovations that nourish" was a no-brainer. But how could we take this to the next level? How do we advance innovations that...?
Our Approach: We continued the thought with a series of words that have both a human connection and a sense of fulfillment: innovations that embrace, connect, inspire, etc. We paired that with beautiful photography to show how parenteral nutrition patients can "flourish" with innovations that nourish.
Our Approach: We pulled that thread through to specific product ads, keeping them
in the family yet giving them distinct personalities.
Credits
Entrant Company
Lounge Group
Category
Video - Educational
Country / Region
Hungary
Entrant Company
IndependentWrestling.tv
Category
Video - Diversity & Inclusion
Country / Region
United States
Entrant Company
Oh Yuk
Category
Video - Consumer Product / Services
Country / Region
United States
Entrant Company
Resolute Forest Products
Category
Publication - Annual Report
Country / Region
Canada