2022
Entrant Company
Category
Client's Name
Country / Region
Our Challenge: As a pioneer in the world of parenteral nutrition (PN), branding Fresenius Kabi's family of parenteral nutrition products "innovations that nourish" was a no-brainer. But how could we take this to the next level? How do we advance innovations that...?
Our Approach: We continued the thought with a series of words that have both a human connection and a sense of fulfillment: innovations that embrace, connect, inspire, etc. We paired that with beautiful photography to show how parenteral nutrition patients can "flourish" with innovations that nourish.
Our Approach: We pulled that thread through to specific product ads, keeping them
in the family yet giving them distinct personalities.
Credits
Entrant Company
Aufait UX
Category
App - Education
Country / Region
India
Entrant Company
Miramar Group
Category
Integrated Marketing - Event Marketing
Country / Region
Hong Kong SAR
Entrant Company
NATIONAL ASSOCIATION OF REALTORS®
Category
Publication - Annual Report
Country / Region
United States
Entrant Company
IrisWave
Category
Video - Wedding
Country / Region
Singapore