2022
Entrant Company
Category
Client's Name
Country / Region
Our Challenge: As a pioneer in the world of parenteral nutrition (PN), branding Fresenius Kabi's family of parenteral nutrition products "innovations that nourish" was a no-brainer. But how could we take this to the next level? How do we advance innovations that...?
Our Approach: We continued the thought with a series of words that have both a human connection and a sense of fulfillment: innovations that embrace, connect, inspire, etc. We paired that with beautiful photography to show how parenteral nutrition patients can "flourish" with innovations that nourish.
Our Approach: We pulled that thread through to specific product ads, keeping them
in the family yet giving them distinct personalities.
Credits
Entrant Company
Digital Brew
Category
Video - Art & Design
Country / Region
United States
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Mad Men Marketing
Category
Corporate Identity - Logos
Country / Region
United States
Entrant Company
Intuit QuickBooks
Category
Social Media - Social Media / Other___
Country / Region
United Kingdom
Entrant Company
Holition
Category
Experiential & Immersive - Live Experiences
Country / Region
United Kingdom