2022
Entrant Company
Category
Client's Name
Country / Region
Our Challenge: As a pioneer in the world of parenteral nutrition (PN), branding Fresenius Kabi's family of parenteral nutrition products "innovations that nourish" was a no-brainer. But how could we take this to the next level? How do we advance innovations that...?
Our Approach: We continued the thought with a series of words that have both a human connection and a sense of fulfillment: innovations that embrace, connect, inspire, etc. We paired that with beautiful photography to show how parenteral nutrition patients can "flourish" with innovations that nourish.
Our Approach: We pulled that thread through to specific product ads, keeping them
in the family yet giving them distinct personalities.
Credits
Entrant Company
Ulled Asociados
Category
Publication - COVID-19-Related
Country / Region
Spain
Entrant Company
Circonflex
Category
Audio - Music
Country / Region
Canada
Entrant Company
Gravity Global
Category
Video - Business to Business
Country / Region
United Kingdom
Entrant Company
Ad Cucina
Category
Strategic Program - Mobile Campaign
Country / Region
United States