MUSE Gold

2022

Fresenius Kabi Nutrition 2022 Print Ads

Entrant Company

SFC Group

Category

Advertising - Magazine AD (Campaign)

Client's Name

Fresenius Kabi

Country / Region

United States

Our Challenge: As a pioneer in the world of parenteral nutrition (PN), branding Fresenius Kabi's family of parenteral nutrition products "innovations that nourish" was a no-brainer. But how could we take this to the next level? How do we advance innovations that...? Our Approach: We continued the thought with a series of words that have both a human connection and a sense of fulfillment: innovations that embrace, connect, inspire, etc. We paired that with beautiful photography to show how parenteral nutrition patients can "flourish" with innovations that nourish. Our Approach: We pulled that thread through to specific product ads, keeping them in the family yet giving them distinct personalities.

Credits

Executive Creative Director
Brian Zandman
Art Director
Kenneth Carozza
Copywriter
Jennifer Fry Devault
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