MUSE Platinum

2022

RollTrac: Bring it On

Entrant Company

Gravity Global

Category

Integrated Marketing - Social Media

Client's Name

EGR

Country / Region

United Kingdom

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.

Credits

All @ Gravity Global
More Platinum Winners
Marketing & Promotional
2022
MUSE Advertising Awards - Campus, Reading International
Tristan Capital Partners

Entrant Company

Socrates Communications

Category

Marketing & Promotional - Illustration

Country / Region

United Kingdom

App
2022
MUSE Advertising Awards - JobStack: Putting work and workforces within reach

Entrant Company

PeopleReady

Category

App - Consumer

Country / Region

United States

Corporate Identity
2022
MUSE Advertising Awards - Impact Unbound – Defining a Billion-Dollar Tech Company

Entrant Company

UST

Category

Corporate Identity - Brand Identity

Country / Region

United States

Advertising
2022
MUSE Advertising Awards - Imagine the Possibilities
Peace Lutheran College

Entrant Company

Still Life Creative

Category

Advertising - Advertising Campaign

Country / Region

Australia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy