2022
Entrant Company
Category
Client's Name
Country / Region
EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.
Credits
Entrant Company
W Hotels
Category
Social Media - Travel & Tourism
Country / Region
United States
Entrant Company
K11 Concepts Limited
Category
Integrated Marketing - Event Marketing
Country / Region
Hong Kong SAR
Entrant Company
Hurrah.group
Category
Branded Content - Game / Application
Country / Region
France
Entrant Company
Moving Bits pte ltd
Category
Video - Transportation
Country / Region
Singapore