MUSE Gold

2022

RollTrac: Bring it On

Entrant Company

Gravity Global

Category

Branded Content - Social

Client's Name

EGR

Country / Region

United Kingdom

EGR Automotive is a very well-established automotive accessories manufacturer for major OEMs, with sites all over the world and headquartered in Brisbane, Australia. EGR designed and manufactured a new product to go on the back of pick-up trucks (Toyota Hilux, Ford Ranger, Volkswagen Amarok, Mercedes X-class etc). Think of it as a horizontal roller shutter, similar to one on your garage. It is sold as an accessory for both new and existing vehicles. Existing competitor products fall short of the standards some pick-up truck owners expect. They are easy to break in to, not fully watertight, and cannot withstand heavy loads being placed on top of them when shut. EGR needed to launch the new RollTrac into the UK marketplace in 2020, so gravity conceived and delivered a high impact video which conveyed all the product attributes and competitive advantages in a truly engaging way. The hero video (‘Bring it on’) was then dissected into multiple shorter videos to provide a series of social assets for our paid campaign.


Credits

All @ Gravity Global
More Gold Winners
Corporate Identity
2022
MUSE Advertising Awards - Making Healthy Matches

Entrant Company

Broth

Category

Corporate Identity - Brand Identity

Country / Region

United States

Website
2022
MUSE Advertising Awards - Volaris Group Website

Entrant Company

Volaris Group

Category

Website - Multilingual Site

Country / Region

Canada

Publication
2022
MUSE Advertising Awards - Mutua Universal's 2020 Annual Report

Entrant Company

Ulled Asociados

Category

Publication - COVID-19-Related

Country / Region

Spain

Website
2022
MUSE Advertising Awards - Carrier Assure // Carrier Performance Scoring Software

Entrant Company

Lean Marketing

Category

Website - Best User Experience

Country / Region

United States