2022
Entrant Company
Category
Client's Name
Country / Region
THE PROBLEM
Approximately 1 in 4 people in Scotland will experience a mental health problem each year and with a growing living standards crisis, that number is likely to rise.
THE CONTEXT
Each year Edinburgh hosts the worlds largest comedy festival, the Fringe. Studies have shown that laughter releases serotonin and other chemicals similar to those used in anti depressants.
THE SOLUTION
We created packs of cards with jokes from the festival, disguised as medicine packets. Within each pack were 30 jokes, one to be read each day for a steady release of serotonin to the brain. Alongside the packs we created a campaign designed as medical adverts to highlight the importance that humour can play in health.
Credits
Entrant Company
CHINA HEYDAY CREATIVE(SHANDONG)CO.,LTD.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
Magnetic Creative
Category
Corporate Identity - Logos
Country / Region
South Africa
Entrant Company
Stantec Branding & Bozzuto Management
Category
Branded Content - Property / Developer
Country / Region
United States
Entrant Company
K11 Concepts Limited
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Hong Kong SAR