2022
Entrant Company
Category
Client's Name
Country / Region
THE PROBLEM
Approximately 1 in 4 people in Scotland will experience a mental health problem each year and with a growing living standards crisis, that number is likely to rise.
THE CONTEXT
Each year Edinburgh hosts the worlds largest comedy festival, the Fringe. Studies have shown that laughter releases serotonin and other chemicals similar to those used in anti depressants.
THE SOLUTION
We created packs of cards with jokes from the festival, disguised as medicine packets. Within each pack were 30 jokes, one to be read each day for a steady release of serotonin to the brain. Alongside the packs we created a campaign designed as medical adverts to highlight the importance that humour can play in health.
Credits
Entrant Company
NBCUniversal
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Intuit QuickBooks
Category
Social Media - B2B
Country / Region
United Kingdom
Entrant Company
SFC Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Content Creatures Ltd
Category
Video - Nonprofit
Country / Region
United Kingdom