The Assignment: Design a brochure and other point-of-sale materials to support the launch of the Oakley Protection Program. The Approach: We knew we needed to speak to a certain devil-may-care vibe that is a hallmark of the Oakley brand and prevalent among their customers. Using extreme sports imagery, we subtly signal the risk to eyewear. And using fearless messaging, we instill confidence in the program by communicating the program’s greatest value to customers – one less reason to hold back. We highlighted the program benefits at a glance via simple bullets in the brochure. The in-store signage and mirror cling reinforce the program’s value at strategic points throughout the customer experience. The Results: The client loved the launch materials, which are currently in Oakley stores today. And this project further cements our relationship with Luxottica, the parent brand for several of our programs.
Mad Women Academy/UKnight AB
Vox Media x Digitas