2022
Entrant Company
Category
Client's Name
Country / Region
The Assignment:
Our franchise service centers, uBreakiFix® have existed in some capacity since 2009, but
have never had a full-blown campaign for wide consumer exposure. Our goal was to
change that. To work towards making uBreakiFix and, by extension, Asurion household
names, we needed something memorable, ownable, and sticky.
The Approach:
We focused on bringing to life consumer truths to deliver our main message: “Your tech.
Fixed.” Through research we discovered how often consumers will either live with the results
of broken devices in their homes or turn to DIY (do-it-yourself) videos for ways to x tech
themselves. Our task was to present ourselves as the better way.
Using split-screen comparisons and humor to keep engagement, we designed stories that
customers could relate to with a statement. Customers knew they didn’t have to go it alone.
uBreakiFix had their back.
The Results:
These videos, when viewed on social channels, drew a higher clickthrough rate than other
videos used to remarket to potential consumers. Once they were familiar with the brand,
story-driven, light-hearted videos helped deepen our relationship. This led to increased
door swings and appointment scheduling across our 700 locations.
Credits
Entrant Company
SRH
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Vicarious PR
Category
Strategic Program - Product Launch
Country / Region
United Kingdom
Entrant Company
Hangzhou SHM Cultural Creative Co., Ltd
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
The Institution of Engineering and Technology
Category
Video - Nonprofit
Country / Region
United Kingdom