MUSE Silver

2022

Asurion Tech Repair & Solutions Holiday Mural

Entrant Company

Asurion

Category

Experiential & Immersive - Interactive Outdoor Event

Client's Name

Asurion Tech Repair & Solutions

Country / Region

United States

The Assignment:



Nashville is known for their murals. We wanted to create an exciting, interactive element that pushes brand awareness in a way that locals and visitors alike would appreciate.



The Approach:



We used the culture of Nashville and used it to drive traffic and fun to our new Asurion Store. Pics posed in front of murals is what the Gulch is known for. What better way to introduce ourselves to the neighborhood than our own interactive display right in front our downtown location just in time for the holidays. We were able to let people know what we did in a fun way using elements like our tech icon snowflakes.

Credits

Senior Creative Director
John Elter
Associate Creative Director
Davide Allegra
Project Manager
Michael Higginbotham
Marketing Manager
Megan Stein
Production House
Big Visual Group
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