Verizon Redesign Excitement Video

The Assignment:
Create a 60 – 90 second video for RAMS to help them educate and
motivate their sales teams about the exciting new benefits of Verizon
Mobile Protect.
The Approach:
We grabbed attention right off the bat with a series of outrageous
statements about phone damage, serving as a strong lead-in to the new
device protection benefits that are faster, easier and more powerful.
On-screen supers reinforce the value of new benefits like digital
security, device refresh, battery replacement, and more.
The Results:
Feedback was overwhelmingly positive – the field team is requesting
more videos like these for other initiatives. This video also earned high
marks for generating excitement about the new program with client
leadership.