Verizon Redesign Excitement Video

The Assignment:

Create a 60 – 90 second video for RAMS to help them educate and

motivate their sales teams about the exciting new benefits of Verizon

Mobile Protect.

The Approach:

We grabbed attention right off the bat with a series of outrageous

statements about phone damage, serving as a strong lead-in to the new

device protection benefits that are faster, easier and more powerful.

On-screen supers reinforce the value of new benefits like digital

security, device refresh, battery replacement, and more.

The Results:

Feedback was overwhelmingly positive – the field team is requesting

more videos like these for other initiatives. This video also earned high

marks for generating excitement about the new program with client

leadership.