MUSE Silver

2022

Verizon Redesign Excitement Video

Entrant Company

Asurion

Category

Video - Training

Client's Name

Verizon

Country / Region

United States

The Assignment:

Create a 60 – 90 second video for RAMS to help them educate and

motivate their sales teams about the exciting new benefits of Verizon

Mobile Protect.

The Approach:

We grabbed attention right off the bat with a series of outrageous

statements about phone damage, serving as a strong lead-in to the new

device protection benefits that are faster, easier and more powerful.

On-screen supers reinforce the value of new benefits like digital

security, device refresh, battery replacement, and more.

The Results:

Feedback was overwhelmingly positive – the field team is requesting

more videos like these for other initiatives. This video also earned high

marks for generating excitement about the new program with client

leadership.

Credits

Creative Director
John Elter
Associate Creative Director
Yahui Chang
Jr Motion Designer
Ji Ye Chung
Sr Copywriter
Paula Ernst
Project Manager
Chris Goodwin
Sr Manager, Learning Experience Development
Scott Schuette
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