MUSE Silver

United States

2022

Verizon Redesign Excitement Video

Entrant Company

Asurion

Category

Video

Client's Name

Verizon

Sub-Category

Training

The Assignment: Create a 60 – 90 second video for RAMS to help them educate and motivate their sales teams about the exciting new benefits of Verizon Mobile Protect. The Approach: We grabbed attention right off the bat with a series of outrageous statements about phone damage, serving as a strong lead-in to the new device protection benefits that are faster, easier and more powerful. On-screen supers reinforce the value of new benefits like digital security, device refresh, battery replacement, and more. The Results: Feedback was overwhelmingly positive – the field team is requesting more videos like these for other initiatives. This video also earned high marks for generating excitement about the new program with client leadership.

Credits

Sr Manager, Learning Experience Development
Scott Schuette
Project Manager
Chris Goodwin
Sr Copywriter
Paula Ernst
Jr Motion Designer
Ji Ye Chung
Associate Creative Director
Yahui Chang
Creative Director
John Elter
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