MUSE Silver

2022

A little monster with tea power Brand design

Entrant Company

BOYISH STUDIO

Category

Corporate Identity - Corporate Identity / Other___

Client's Name

A little monster with tea power

Country / Region

China

"Little Monster with Tea Power" is a creative tea drink brand full of imagination and creativity, which has successfully created a number of hot tea drinks on the market. Our brand uses the little monster image of the alien planet as LOGO/ IP to convey rich creativity, constant pursuit of exploration, as well as the affinity with a sense of atmosphere, and this is also our brand purpose. The brand originated from the lemon tea featured in Chaoshan, Guangdong Province, China, so the color of the brand is lemon yellow. We also add lemon elements into the image of the little monster, such as the horns of the little monster, in order to strengthen the brand story. The image of the little monster strengthens the brand image and forms a complete visual language of the brand.

More Silver Winners
Marketing & Promotional
2022
2022 MUSE Creative Awards Winner - DataPath Express
DataPath, Inc.

Entrant Company

DataPath, Inc.

Category

Marketing & Promotional - Promotional

Country / Region

United States

Video
2022
2022 MUSE Creative Awards Winner - Enlyte Brand Video

Entrant Company

Enlyte

Category

Video - Business to Business

Country / Region

United States

Experiential & Immersive
2022
2022 MUSE Creative Awards Winner - Johnnie Walker Princes Street

Entrant Company

BRC Imagination Arts

Category

Experiential & Immersive - Retail

Country / Region

United States

Social Media
2022
2022 MUSE Creative Awards Winner - THE 12 BREAKING OUT ANIMALS

Entrant Company

Jing Wu

Category

Social Media - Animal & Wildlife

Country / Region

China