MUSE Silver

China

2022

A little monster with tea power Brand design

Entrant Company

BOYISH STUDIO

Category

Corporate Identity

Client's Name

A little monster with tea power

Sub-Category

Corporate Identity / Other___

"Little Monster with Tea Power" is a creative tea drink brand full of imagination and creativity, which has successfully created a number of hot tea drinks on the market. Our brand uses the little monster image of the alien planet as LOGO/ IP to convey rich creativity, constant pursuit of exploration, as well as the affinity with a sense of atmosphere, and this is also our brand purpose. The brand originated from the lemon tea featured in Chaoshan, Guangdong Province, China, so the color of the brand is lemon yellow. We also add lemon elements into the image of the little monster, such as the horns of the little monster, in order to strengthen the brand story. The image of the little monster strengthens the brand image and forms a complete visual language of the brand.

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