MUSE Gold

2022

COVID-19 Vaccine Campaign

Entrant Company

CommonSpirit Population Health

Category

Integrated Marketing - COVID-19-Related

Client's Name

Jessica Dixon

Country / Region

United States

CommonSpirit Health is committed to providing proactive and culturally competent education and awareness for our internal staff and providers — as well as the patients and communities we serve — to promote COVID-19 vaccination, as we work to also ensure equitable access. Our Population Health team developed a resource page complete with a communications guidance toolkit for providers, blog posts, myth-busting videos, social media posts, a newsletter specific to the campaign, and more to help providers have important and sometimes difficult conversations with patients about vaccination.

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