I Count, You Count, We All Count!

Guided by the Strategy, Plan & Implementation Calendar and the Brand Guide we developed, ABI went to work orchestrating a robust marketing and communications plan that incorporated a multitude of moving parts and partner teams. We launched the dallascensus.com website in English and Spanish building a partnership network of more than 600 partners to facilitate our outreach throughout the project. Our social media team launched and maintained @dallascounts2020 on Facebook, Instagram and Twitter and developed city customized email templates for all 18 cities in Dallas County. 25 educational emails and 82 social media posts for our city outreach partners with a suite of downloadable assets available online.