MUSE Gold

2022

I Count, You Count, We All Count!

Entrant Company

Alpha Business Images LLC

Category

Integrated Marketing - Integrated Marketing Campaign

Client's Name

Dallas County

Country / Region

United States

Guided by the Strategy, Plan & Implementation Calendar and the Brand Guide we developed, ABI went to work orchestrating a robust marketing and communications plan that incorporated a multitude of moving parts and partner teams. We launched the dallascensus.com website in English and Spanish building a partnership network of more than 600 partners to facilitate our outreach throughout the project. Our social media team launched and maintained @dallascounts2020 on Facebook, Instagram and Twitter and developed city customized email templates for all 18 cities in Dallas County. 25 educational emails and 82 social media posts for our city outreach partners with a suite of downloadable assets available online.

Credits

Creative Director
Dawn Davidson
President
Sophia Johnson
Strategist
Jeff Meade
Digital Art Director
Sarah Green
Jr. Art Director
Qavonte Williams
Senior Art Director
Satish Dusa
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