2022
Entrant Company
Category
Client's Name
Country / Region
VISUALIZE AND OWN YOUR AESTHETIC JOURNEY.
For anyone who wants to edit their appearance and doesn’t know where to start, AEDIT is their solution. AEDIT offers customized support from discovery to recovery, including educational content inspired by users, helpful guidance from board-certified providers, and a patented 3D Aesthetic Simulator to “try on” cosmetic procedures and instantly visualize results.
When AEDIT needed a partner to help grow its app userbase, it chose HERO Marketing to concept and produce a series of 7 short videos to promote its app, platform, and offering on Instagram and Facebook.
Our snackable :20-:30 clips captured the brand’s entire ecosystem through sleek, sophisticated motion graphics and music commensurate with AEDIT’s high-end aesthetic and brand experience. Across the videos we:
• Demonstrated app functionality and ease-of-use with a focus to download now
• Showcased the broad array of content available, elite provider network, and booking benefit
• Took an inclusive approach to our audience by representing all communities across AEDIT’s “rainbow” of user ethnicities, genders, ages, and providers
• Used 4:5 ratios to fill viewers’ screens and best feature the latest UX
The multi-faceted video series was well-received by AEDIT stakeholders and has been repurposed for a range of marketing and promotional efforts designed to help users own their aesthetic journey from discovery to recovery.
Credits
Entrant Company
Lemonade
Category
Video - Automotive
Country / Region
Turkey
Entrant Company
DLR Group
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
United States
Entrant Company
Moya Design Partners
Category
Video - Self-Promotion
Country / Region
United States
Entrant Company
27 Design Co., Ltd.
Category
Video - Government
Country / Region
Taiwan