MUSE Silver

United States

2022

AEDIT Ecosystem

Entrant Company

HERO Marketing

Category

Video

Client's Name

AEDIT

Sub-Category

Beauty & Cosmetics

VISUALIZE AND OWN YOUR AESTHETIC JOURNEY. For anyone who wants to edit their appearance and doesn’t know where to start, AEDIT is their solution. AEDIT offers customized support from discovery to recovery, including educational content inspired by users, helpful guidance from board-certified providers, and a patented 3D Aesthetic Simulator to “try on” cosmetic procedures and instantly visualize results. When AEDIT needed a partner to help grow its app userbase, it chose HERO Marketing to concept and produce a series of 7 short videos to promote its app, platform, and offering on Instagram and Facebook. Our snackable :20-:30 clips captured the brand’s entire ecosystem through sleek, sophisticated motion graphics and music commensurate with AEDIT’s high-end aesthetic and brand experience. Across the videos we: • Demonstrated app functionality and ease-of-use with a focus to download now • Showcased the broad array of content available, elite provider network, and booking benefit • Took an inclusive approach to our audience by representing all communities across AEDIT’s “rainbow” of user ethnicities, genders, ages, and providers • Used 4:5 ratios to fill viewers’ screens and best feature the latest UX The multi-faceted video series was well-received by AEDIT stakeholders and has been repurposed for a range of marketing and promotional efforts designed to help users own their aesthetic journey from discovery to recovery.

Credits

Director of Client Strategy
Alex Van Wagner
Art Director
Lauren Burnett
Founder & Chief Creative Officer
Richard Bumgarner
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