MUSE Silver

Hong Kong S.A.R., China

2022

A Higher Calling

Entrant Company

APV

Category

Video

Client's Name

Haldanes

Sub-Category

Law & Legal Services

Haldanes is a Hong Kong-based law firm experienced in serving the needs of clients, both locally and throughout the Asia-Pacific. Established in 1975, the partners have an extensive collective knowledge of legal practice in the region. In 2021, Haldanes engaged APV (a full service visual content agency in Hong Kong) as they were looking for an innovative way to promote their firm, the firms experience, their people and their unique culture to a wider audience in the region, in a way that enabled them to differentiate and stand out against other firms. Wanting to avoid the typical law firm video they had seen on YouTube and other sites by partnering with APV they instead created a unique branded content series made up of short and stylish black and white films that profile members of their team, giving insight not just into what they do, but why they do it, while also providing the audience with a greater insight into who the individuals are as people. In this episode: A Higher Calling, we are introduced to Christina Ma. Having joined the Criminal Defence Department at Haldanes as a paralegal in 2012, Christina completed her training at Haldanes as a trainee solicitor and became a qualified solicitor in 2019. Christina has expertise at all levels of criminal defence work and has been involved in a number of high profile cases in Hong Kong. She has particular expertise in handling complex white-collar crimes, such as corruption, fraud, and money laundering cases as well as matters dealing with issues of restraint. She has also developed a practice in securities and regulatory matters and competition law. In addition to her career we discover more of what drives Christina as an individual and how she balances her passion for law with the other important passions in her life.

Credits

Production Coordinator/Haldanes
Renee Chow
Executive Producer/Haldanes
Jonathan Midgely
Executive Producer/Haldanes
John McLellan
Gaffer Sound Recordist/APV
Adrian Joseph Silver
Cinematographer/APV
Adam Ruszkowski
Production Coordinator/APV
Helen Wong
Executive Producer/APV
Mark Erder
Graphic Designer/APV
Daniel Clarke
Writer Director Editor/APV
Thomas J Elliott
Creative Director/APV
Thomas J Elliott
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