2022
Entrant Company
Category
Client's Name
Country / Region
Haldanes is a Hong Kong-based law firm experienced in serving the needs of clients, both locally and throughout the Asia-Pacific.
Established in 1975, the partners have an extensive collective knowledge of legal practice in the region.
In 2021, Haldanes engaged APV (a full service visual content agency in Hong Kong) as they were looking for an innovative way to promote their firm, the firms experience, their people and their unique culture to a wider audience in the region, in a way that enabled them to differentiate and stand out against other firms.
Wanting to avoid the typical law firm video they had seen on YouTube and other sites by partnering with APV they instead created a unique branded content series made up of short and stylish black and white films that profile members of their team, giving insight not just into what they do, but why they do it, while also providing the audience with a greater insight into who the individuals are as people.
In this episode: A Higher Calling, we are introduced to Christina Ma.
Having joined the Criminal Defence Department at Haldanes as a paralegal in 2012, Christina completed her training at Haldanes as a trainee solicitor and became a qualified solicitor in 2019.
Christina has expertise at all levels of criminal defence work and has been involved in a number of high profile cases in Hong Kong.
She has particular expertise in handling complex white-collar crimes, such as corruption, fraud, and money laundering cases as well as matters dealing with issues of restraint.
She has also developed a practice in securities and regulatory matters and competition law.
In addition to her career we discover more of what drives Christina as an individual and how she balances her passion for law with the other important passions in her life.
Credits
Entrant Company
Content Science
Category
Branded Content - Website Content
Country / Region
United States
Entrant Company
Mangold Design
Category
Corporate Social Responsibility - Pro Bono (Free)
Country / Region
United States
Entrant Company
AARP
Category
Integrated Marketing - COVID-19-Related
Country / Region
United States
Entrant Company
NATIONAL ASSOCIATION OF REALTORS®
Category
Advertising - Advertising Campaign
Country / Region
United States