2022
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Category
Client's Name
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THE BEST REPRESENTATION FOR YOUR MOST IMPORTANT ASSET.
Trying to shake the stigma of boxy suits and stuffy conference rooms, The Miller Law Firm selected HERO Marketing to lead its rebrand and website redesign to reflect its modern approach to client representation.
Informed by stakeholders and competitive research, we developed a distinctive, upscale brand identity that positioned the firm as California’s premier construction defect authority. The new brand reflected the firm's prestigious-yet-approachable style and resonated with target audiences—from young urban tech clients in luxury high-rises to mature board members living in upscale townhome communities.
Our “Left Coast Luxé” brand aesthetic hit the mark with its sophisticated palette, modern typography, decorative patterns, and architectural renderings. Photography was reflective of living the good life, and a documentary-style, black-and-white approach captured the firm in action.
The website was built to convey the firm's industry leadership position and boost prospective-client confidence while using a sleek, modern-luxury aesthetic to bring it to life. We crafted compelling educational content to inform prospective clients of the defect claim process and the firm’s ability to maximize outcomes.
A "No-cost HOA Due Diligence Audit & Expert Inspection" was featured on primary pages throughout the site to capture leads. Plus, SEO efforts ensured a higher ranking in Google organic search results. The totality of HERO’s branding and website development positions The Miller Law Firm as the practice for up-market urban and suburban HOAs that sets the standard other firms follow.
Credits
Entrant Company
Savannah College of Art and Design
Category
Typography - Printed Materials
Country / Region
United States
Entrant Company
Jiahao Liu、Peng Zhang 、Boyang Li、ZilongYang、Ruixiang Huo 、 Xi Jiang、Kaili Fei、Zhexin Feng、Yingying He、Yenan He、Zeyu Li、Qi Bao 、Shengtao Zhang
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Student Submission - Student COVID-19-Related Project
Country / Region
China
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tungsten branding
Category
Corporate Identity - Corporate Identity / Other___
Country / Region
United States
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Holition
Category
Experiential & Immersive - Live Experiences
Country / Region
United Kingdom