MUSE Gold

2022

Tampa Baes

Entrant Company

PLASTIC PALMTREE

Category

Advertising - Advertising / Other___

Client's Name

Amazon Prime Video

Country / Region

United States

Key art campaign for Tampa Baes on Amazon Prime Video.

The art explores the concept of a fake set. The cast was photographed in a contrived environment that features iconic elements of Florida, the beach and pool-side vibes. The background deliberately looks like a set, making the backdrops and C Stands visible.

The colors are fun and vibrant just like the cast itself.



Deliverables included: static key art, finishing, OOH, digital, social + optimization assets.

Credits

Photographer
Lindsey Byrnes
Producer: Amazon Prime Video
Alexia Necoechea
Senior Campaign Manager: Amazon Prime Video
Emily Camacho Schaffeld
Creative Director: Amazon Prime Video
Adrian Salpeter
Creative Marketing Manager: Amazon Prime Video
Ernie Talbert
Creative Director: Plastic Palmtree
Masha Kupets Navarre
Global Head Unscripted: Amazon Prime Video
Mark Scheider
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