QRails Defines Formal Brand Guidelines

QRails launched in 2016 as a cloud-based issuer processor. The company soon expanded to provide innovative digital payment solutions, including earned wage access, to, corporations looking to deliver flexible payroll options to employees.
The company saw significant growth in the years since its launch, however, it required a formal guide to better introduce end users (employees), corporate customers and partners to the elements that define its brand. QRails also recognized the need to ensure its visual appearance remained engaging and consistent across the marketplace.
To accomplish this goal, QRails partnered with Arketi Group to create formal brand guidelines. Arketi Group utilized its creative process to gather inspiration, create mockups and develop moodboards all designed to engage QRails’ leadership team and advance its brand development.
The result is a comprehensive Brand Book featuring a messaging toolkit, visual identity, brand elements, imagery, icons, logos, colors fonts and many more resources for QRails’ brand. In addition, Arketi reinvented QRails’ logo to be more responsive in digital spaces and align with its new brand elements.