2022
New Game Plan
Entrant Company
Rescue | The Behavior Change Agency
Category
Video - Public Service & Activism
Client's Name
Prevention First
Country / Region
United States
Rethink Recovery is a health communication campaign that seeks to increase openness and interest in Medication-Assisted Recovery (MAR) among those with an opioid use disorder (OUD). In FY22, the brand developed “New Game Plan,” a video that effectively communicates the benefits of MAR through an innovative live-action and animated story.
Credits
Entrant Company
CT.LAB Experience Design and Guo zhenjiang
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant Company
Socrates Communications
Category
Video - Real Estate
Country / Region
United Kingdom
Entrant Company
ViacomCBS
Category
Integrated Marketing - Integrated Marketing Materials
Country / Region
United States
Entrant Company
Still Life Creative
Category
Advertising - Advertising Campaign
Country / Region
Australia