2022
New Game Plan
Entrant
Rescue | The Behavior Change Agency
Category
Video - Public Service & Activism
Client's Name
Prevention First
Country / Region
United States
About The Entry
Rethink Recovery is a health communication campaign that seeks to increase openness and interest in Medication-Assisted Recovery (MAR) among those with an opioid use disorder (OUD). In FY22, the brand developed “New Game Plan,” a video that effectively communicates the benefits of MAR through an innovative live-action and animated story.
Featured Media
Credits
Entrant
Baidu Online Network Technology (Beijing) Co., Ltd
Category
App - Nonprofit / Religious
Country / Region
China
Entrant
WarnerMedia - Courageous Studios
Category
Branded Content - Healthcare & Pharma
Country / Region
United States
Entrant
Hurrah.group
Category
Branded Content - Game / Application
Country / Region
France
Entrant
Austin Kelley Productions LLC
Category
Video - Products
Country / Region
United States