MUSE Platinum

2022

New Game Plan

Entrant Company

Rescue | The Behavior Change Agency

Category

Video - Public Service & Activism

Client's Name

Prevention First

Country / Region

United States

Rethink Recovery is a health communication campaign that seeks to increase openness and interest in Medication-Assisted Recovery (MAR) among those with an opioid use disorder (OUD). In FY22, the brand developed “New Game Plan,” a video that effectively communicates the benefits of MAR through an innovative live-action and animated story.

Credits

Creative Director, Rescue Agency
Ben Peters
Sr. Account Supervisor, Rescue Agency
Katie Weber
Agency Producer, Rescue Agency
Nicole Teusch-Butcher
Strategy Director, Rescue Agency
Penny Norman
Account Supervisor, Rescue Agency
Alex Davis
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