2022
New Game Plan
Entrant Company
Rescue | The Behavior Change Agency
Category
Video - Public Service & Activism
Client's Name
Prevention First
Country / Region
United States
Rethink Recovery is a health communication campaign that seeks to increase openness and interest in Medication-Assisted Recovery (MAR) among those with an opioid use disorder (OUD). In FY22, the brand developed “New Game Plan,” a video that effectively communicates the benefits of MAR through an innovative live-action and animated story.
Credits
Entrant Company
Bumbuku Creatives
Category
Video - Technology / Science
Country / Region
Netherlands
Entrant Company
Caterpillar Inc.
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Gravity Global
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United Kingdom
Entrant Company
Leona Design
Category
Corporate Identity - Brand Identity
Country / Region
Australia