2022
New Game Plan
Entrant
Rescue | The Behavior Change Agency
Category
Video - Public Service & Activism
Client's Name
Prevention First
Country / Region
United States
About The Entry
Rethink Recovery is a health communication campaign that seeks to increase openness and interest in Medication-Assisted Recovery (MAR) among those with an opioid use disorder (OUD). In FY22, the brand developed “New Game Plan,” a video that effectively communicates the benefits of MAR through an innovative live-action and animated story.
Featured Media
Credits
Entrant
Awaken
Category
Video - Nonprofit
Country / Region
Australia
Entrant
CT.LAB Experience Design and Guo zhenjiang
Category
Experiential & Immersive - Experiential & Immersive / Other___
Country / Region
China
Entrant
The Vilcek Foundation
Category
Video - Cinematography
Country / Region
United States
Entrant
Mountain View Group, Ltd.
Category
Video - COVID-19-Related
Country / Region
United States