MUSE Silver

United States

2022

DC BLOX Video Shows Value of Network Connectivity

Entrant Company

Arketi Group

Category

Video

Client's Name

DC BLOX

Sub-Category

Business to Business

When DC BLOX wanted to develop a succinct, informative video for prospects and investors to quickly understand its value as an infrastructure partner serving businesses in growing cities in the southeastern United States, it turned to Arketi Group for help. DC BLOX provides interconnected multi-tenant data centers that deliver the infrastructure and connectivity essential to power today’s business. Working with the DC BLOX marketing team, Arketi developed a script based on the trends and challenges identified, including how DC BLOX solutions solved those issues and ensured greater client success. Using a mix of stock images and footage provide by DC BLOX, Arketi created a storyboard and 10-second sample of video with test voiceover, music and stills of remaining proposed video. Once the client approved the storyboard and sample video, Arketi produced the full video, sourcing and recording professional voiceover talent, finding suitable music clips with sound effects and creating unique animations for the fast-cutting, high-energy video. Then, Arketi worked with DC BLOX to incorporate final edits. Once the video was completed, Arketi worked with DC BLOX to incorporate the video into sales processes, the website, social media and email channels. The final video – two minutes and 47 seconds – was positively received by viewers and added an extra dimension to the DC BLOX website and video channels. In addition, the sales team reported positive feedback and increased engagement with prospective customers.

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